The study investigated students’ attitudes and willingness to pay (WTP) for the protection of some environmental values. The empirical study refers to a site located in Southern Italy and inserted into the Natura 2000 European Network. Students were segmented according to their appreciation of environmental values and the WTP for them. We considered two scenarios of the study site – of use and non-use – and four values – recreational, educational, bequest and existence. Five clusters, from the ‘unconcerned’ to the ‘committed’ one, reveal a diversity of profiles across the sample. Segmentation results point out the multifunctionality of the environmental heritage and highlight the heterogeneity of students’ environmental profiles. 相似文献
Objective: To examine the role of intent and other theory of planned behavior (TPB) constructs in predicting college students' willingness to text while driving (TWD).
Methods: This was a cross-sectional study. 243 male and female college students enrolled in the 2013–2014 academic year in the College of Health, Human Services & Nursing completed a survey on TWD. Inclusion criteria: All races and ethnicities, ≥18 years of age, cell phone owner, and licensed driver.
Results: Over 70% of the sample (n = 243) reported talking on a cell phone and sending and receiving text messages “at least a few times” while driving within the past week. However, only 27% reported being stopped by police. Of these, 22% reported being fined. Within the past 30 days, 26% reported reading or sending TWD and having to slam on the brakes to avoid hitting another car or pedestrian(s) as a result. In all, 47% of the variance in intention to send TWD was accounted for by the full TPB model. Intention, in turn, predicted willingness to TWD. Intention also mediated the relationship between perceived behavioral control and willingness to TWD.
Conclusion: Attitude was found to be the strongest predictor of intention. In addition, intention was found to mediate the relationship of willingness to TWD on perceived behavioral control. These findings highlight potential factors that could be targeted in behavioral change interventions seeking to prevent TWD. 相似文献